UK ad spend slows to a meek 0.8% as brands exert ‘caution and belt-tightening’

The UK ad market has grown for the 35th consecutive quarter although spend growth will slow in 2018 from 1.8% in 2017 to 0.8%.
The Institute Practitioners in Advertising's (IPA) Bellwether’s first quarter report polled 300 UK marketing professionals (selected from the UK’s top 1,000 companies) to give insight into the state of the economy and ad ecosystem.
More than a fifth (22.9%) of companies reported an increased marketing spend in the first quarter, compared with (17.9%) that rep