UK ad spend growth forecast to suffer sharp dip amid Brexit and general election uncertainty

A slowing economy and political uncertainty ahead of a breakaway from the European Union are poised to hit ad spend growth in the UK, according to a new report. 
Zenith's most recent Advertising Expenditure Forecast has predicted that there will be a 0.9% growth in UK ad spend in 2017 compared to a figure of 9.6% in 2016, citing both Brexit and the snap general election as influencing factors.
This drop in UK growth is poised to drag growth in Western and Central European ad spend, whi