UK ad industry greets Theresa May's Brexit plan with bated breath

Prime minister Theresa May’s much-anticipated reveal of a “bold and ambitious” Brexit from the European Union's (EU) single market has been met with reserved optimism by country’s advertising industry.
Her admission that Britain cannot remain part of the single market in the wake of the referendum at least goes some way to quelling the tide of uncertainty it sparked. As the Institute Practitioners in Advertising (IPA) director Paul Bainsfar said: “We now know where