UK ad industry enjoys record first quarter despite Brexit uncertainty, says AA/Warc report

The UK ad market is forecast to grow by 4.2 per cent in 2016, showing how “resilient” the sector was in the face of the (admittedly unexpected) Brexit vote rocking the boat and pausing budgets.
On Monday (12 September), a Zenith Optimedia study claimed the Brexit had had a minimal impact on the growth of the global ad market. The Advertising Association and Warc’s Expenditure Report’s findings from Q1 2016 and its subsequent predictions for the rest of the