UGG boots up Facebook Messenger for festive social media campaign

US footwear firm UGG is getting into the festive spirit by delivering personalised video messages using Facebook Messenger, in which prospective fashionistas communicate their Christmas wish lists to contacts.
‘All I want is Ugg…’ allows anyone who desires some fresh footwear this Christmas to flag their desires to family and friends by way of a personalised nudge to loved ones, intimating what shoes they would most like to see under their tree.
Anyone can participate in the c