UFC to innovate its broadcast experience with real-time stats provided through sensors
The UFC is planning to innovate its broadcast model with the introduction of a new in-fight statistics system that will deliver an array of real-time data to viewers.
Speaking at a session at Cannes Lions titled 'Survival of the Fittest,' the promotion’s new owner, WME boss Ari Emanuel, discussed how the UFC is aiming to build a data business in part by placing sensors on athletes’ gloves, shorts and throughout the arena.
Also on stage with Emanuel was UFC president Dana White,
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