Uefa Europa League reveals ‘edgier’ brand identity

The Uefa Europa League has revealed a distinctive new brand identity designed to project an ‘edgier’ image for the sporting tournament.
Derived from the Europa League trophy’s triangular, hammered metal sides, the new look retains the existing logo and colours but has put them within an ‘energy wave’ to evoke the individual journeys of European clubs. 
With the redesign, Uefa said it's aiming to show a clear bond between players and fans as well as th