Uber's UK TV ad shows the brand has lost its way

Call a cab, someone. Uber has officially lost its way.
Uber has launched its first above the line major ad campaign in the UK. It says the ‘Getting There With Uber’ campaign is an attempt to humanise the business, broaden its demographic and attract drivers.
The brand has even drafted in Kim Gehrig, the director of ‘This Girl Can’, for its first ever UK TV ad. 'Uber: Effortless Night’ had all the ingredients of a classy classic in an obvious bid to ra