Uber to splurge on advertising with $500m mea culpa

Ride hailing app Uber is seeking to put recent traumas firmly in its rear-view mirror by conducting a massive advertising campaign in a bid to restore its reputation.
Up to $500m has been set aside for the campaign which forms part of a larger PR drive which has already begun a US roll-out with a personal pledge from chief executive Dara Khosrowshahi to build a better workplace culture for employees, drivers and passengers.
Addressing Uber’s failings head-on in one TV commercial Khosr