Uber-rival Gett hires St Luke's for creative brief with risky remuneration model

On-demand taxi app Gett has tapped creative agency St Luke's to help launch a service allowing people to travel a set route for just £2. Its success will be predicated on the ability to convince people to ride-share with strangers; if it manages, the creative agency should reap significant rewards thanks to experiments with a new remuneration model.
The brief was won following a pitch against five agencies that Gett - which recently attracted $300m investment from German car giant&nbs