Uber partners BBM to challenge Go-Jek's domination in Indonesia
Ride-sharing giant Uber has partnered with Blackberry Messenger (BBM) to allow its users around the world, including Blackberry’s biggest market of Indonesia, to book rides with the messenger service in a bid to challenge market leader Go-Jek.
The partnership was signed with Creative Media Works, which is a unit of Indonesian media group PT Elang Mahkota Teknologi Tbk and operates under the BBM banner as a stand-alone consumer focused business with teams operating from Waterloo, Mississaug
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