Uber on Giving: ‘It’s less about being nice, more about being honest about who we are’

Speaking at the Festival of Marketing today (6 October) Rachel Pettit, UK marketing and development lead at Uber, said that despite the fact the company has recently achieved the milestone of 5 billion trips, it is failing to show “what is stands for, how it helps cities or telling its own story”, something it hopes work, including its charity initiative ‘Uber Giving’ can remedy.
The initiative, which had no media spend behind it, was launched in under 80 h