Uber looks to rebuild brand perception with first UK TV ad

Uber’s first UK TV advert ‘Where to?’ aired at the weekend followed by a series of out-of-home ads that have gone live today (12 June), as the ride-hailing app seeks to convey a positive message in the face of recent controversies and doubts about CEO Travis Kalanick’s role at the company.
The campaign’s aim is to represent the possibilities available when using the Uber app. The TV ad includes a video of a young couple on their first date and focuses on how they ar