Uber lands series of irreverent in-car documentaries on All 4

Uber has expanded its marketing strategy to encompass on-demand TV content with the launch of ‘Where to, Britain?’, a series of reality shorts that take a fly-on-the-wall look inside the cars of the app’s drivers.
Launching today (29 May) the five-minute films are available to watch on Channel 4’s on-demand service, All 4. The fixed-rig series comprises six episodes that are each filmed in and around a different UK city: Bristol, Birmingham, Leeds, Newcastle, Glasgow and