Uber hails its first-ever CMO: Beam Suntory, Coke vet Rebecca Messina

Uber has announced that Rebecca Messina, who spent her last two years at spirits company Beam Suntory, has been named its global chief marketer.
Messina held the same role for Beam Suntory, the home of whiskey brands Jim Beam and Makers’ Mark, Pinnacle vodka and Corvoisier cognac for two years. She had recently spoken to The Drum about helping build the billion-dollar whiskey brands that had driven growth for the spirits company.
Prior to that, Messina spent over 22 years at Coca-Cola, whe