‘Uber Giving is less about being nice, more about being honest about who we are’

Uber recently hit the 5-billion trips milestones but is still failing to show “what is stands for, how it helps cities or tell its own story”, something it hopes work including its charity initiative ‘Uber Giving’ can remedy.
The initiative, which had no media spend behind it, was launched in under 80 hours in response to the refugee crisis in European. Uber partnered with Save the Children, offering to collect items donated to the charity for fre