Typhoo Tea names McCann Manchester as lead creative

Change is brewing at Typhoo Tea after the beverage brand selected McCann Manchester as its lead creative agency with immediate effect, following a competitive pitch.
McCann’s new role will see the agency tasked with taking on integrated strategic and creative campaigns for parent conglomerate Apeejay Surrendra, with the aim of seeing off competitors to grow market share.
McCann Manchester head of planning David Donaghue remarked: “Typhoo is an iconic brand that is baked into the fabr