Two years on, has Common Ground proven rival agencies can work together for good?

Common Ground has spawned a multitude of projects for good, but the lack of a high-profile coordinator and advocate has slowed down its momentum.
It’s been two years since the heads of the ‘big six’ agency networks stood at the top of the Palais steps in Cannes, flanking Ban Ki-moon as they committed their respective companies to help achieve the UN’s Sustainable Development Goals (SDGs). The Common Ground initiative saw WPP, Publicis, Omnicom, IPG, Havas and Dentsu promi