Two-thirds of marketers can’t measure ROI on mobile

Two-thirds of marketers say they can’t measure ROI on mobile, according to a recent report from research firm Forrester. The majority (67%) put this down to the fact they don’t believe it can be measured.
Despite marketer’s doubts the report also suggests marketer’s problems with measuring profitable ROI through mobile is a “misunderstanding” and marketers aren’t measuring their data in the correct way as they are “missing the mobile offline oppor