Two mobile gaming experts talk monetization in 2018

Advertisers are constantly on the hunt for brand-safe placements. Recently, mobile games have come to the rescue to unlock a new source of premium video inventory. Top game developers are looking to balance their super engaging environments with deep brand messaging to create a sustainable business model. Finding the perfect harmony of brand integration should ideally enhance the gaming experience and lead to elevated levels of retention.
According to comScore, not only are mobile games the numb