Twitter’s in-house shop #Fuel will help brands create quick, platform-specific ads

Twitter has unveiled a small in-house shop called #Fuel that will help brands create punchy, quick content for the platform.
The new service comes as Twitter continues to face stagnant user growth and tries to compete with the Facebook-Google duopoly, which is expected to gobble up more than 60% of digital ad spend in the US this year, according to eMarketer. Twitter is hoping offerings like #Fuel will make the social platform more attractive to marketers, particularly since it will focus on hel