Twitter’s adtech focus helps reverse its fortunes as it posts first ever profitable quarter

Twitter is flying high after reporting the first ever profitable quarter in the company's 12-year history, with its leaders crediting investments in adtech, video, improved user features and better sales execution for the boost.
The better-than-expected performance saw net profit in the fourth quarter of 2017 rise to $91.1m, compared with a loss of $167.1m during the same period in 2016.
Last year, Twitter chief executive Jack Dorsey spoke of the company's ambition to bulk up its adtech capabili