Twitter taps Moat and IAS as third-party measurement partners to appease viewability concerns

At a time when the value of the digital ad ecosystem has been cast firmly into the spotlight, Twitter has agreed to further third-party measurement partnerships with Moat and Integral Ad Science (IAS) as it looks to reassure marketers of the safety of its advertising environment.
The social media company’s new global relationships with Moat and IAS were formed to enable marketers to see if the video ads they run on Twitter are viewable by humans. The platform claims that 99% of video impre