Twitter takes a swipe at YouTube with in-stream video offering for advertisers
Twitter is rolling out an in-stream video buy for advertisers, meaning brands will be able to buy pre and mid-roll slots against premium content.
The platform announced the new ad unit in a blog post, saying that ads can now be aligned with highlights clips and live-streams from Amplify partners, including TV networks, major sports leagues, publishing houses and magazines, and news outlets.
"Twitter is home to brand-safe video from hundreds of the world’s top publishers," said
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