Twitter rolls out abuse keyword mute and updates hateful conduct policy

Twitter is looking to make itself a more appealing acquisition by making efforts to clean up abuse and harmful behavior on the site.
With rumoured buyers supposedly put off by the systematic and unpoliced abuse taking place on Twitter, the company is giving users more protections and more actively combating abuse.
Firstly, it has expanded its Mute feature beyond other users and into keywords, “enabling you to mute keywords, phrases, and even entire conversations you don’t want to see