Twitter reveals the viewership numbers behind its first NFL global live stream

Twitter’s season premier live stream of Thursday Night Football between the New York Jets and Buffalo Bills drew a global audience of 2.3 million viewers.
The fixture marked the micro-blogging site's long awaited foray into NFL live streaming which was agreed in a $10m deal in April. The game was available to stream across all of Twitter's platforms including its mobile app, website, Apple, TV, Amazon Fire TV and Microsoft’s Xbox One.
In total, Twitter generated a