Twitter insists it is ‘not just a social network’ with launch of first brand campaign

Twitter has been on a journey following CEO Jack Dorsey’s declaration last year that the brand had struggled to identify what’s its core function should be.
Despite now being a 12-year-old company, it was only after 10 years that the brand stood back and asked the question ‘what is Twitter?’, according to Joel Lunenfeld, Twitter’s global vice-president of brand strategy and Oliver Snoddy, senior director of marketing, talking to Marketing Week at the Cannes Lions Fe