Twitter eager to cement its position as live sports content provider in Asia as Amazon settles in
As Twitter continues its fight against Amazon in the United States for sports viewership figures, after losing its NFL livestreaming rights, it is hoping to get a head start in Asia Pacific as the ecommerce giant only entered the region in the middle of 2017.
After Amazon entered APAC in July and announced the launch of its Prime service earlier this month, it is no surprise that Twitter has been in a rush to ramp up its live content sports partnerships in APAC with the NBA, Fox Sports Asia, Rio
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