Twitter Amplify team locks up first ever TV upfront deal with The CW and Ford

Beginning last night with The Flash and extending through Q3 2017, Twitter, The CW, and Ford are rolling out the first ever Twitter Amplify deal for a TV upfront. As part of the deal, which also includes the shows Supergirl, Arrow, and DC's Legends of Tomorrow, The CW will create content from weekly recaps to sneak peaks and Ford will be able to promote video tweets from CW handles along with running pre-roll ads before the content.
Networks have sold in Twitter packages to advertisers in t