Twitch rolls out ad blocker immune video ads

Live streaming video platform Twitch has become the latest service to roll out a more robust advertising format which it claims can override ad blocking software to make it harder for viewers to ignore ads.
Twitch claims that changes to its video ads will ‘reduce the efficacy’ of ad blockers, an indefinite choice of words which acknowledges the constantly evolving nature of this the software dance between hunter and prey.
This has seen Twitch take a leaf out of Facebook’s playb