TV is the last frontier in digital advertising

Back at the start of this year, Marc Pritchard, chief brand officer at the world’s biggest advertiser, Procter & Gamble, sent shockwaves through the advertising industry by launching something of a revolt against internet ad giants like Google, Amazon and Facebook.
In his now (in)famous speech at the US IAB’s Annual Leadership meeting he said that, if concerns around transparency, fraud and brand safety were not addressed before the year was through, he’d withdraw his compa