TV advertising holds its own against video streaming onslaught

The long-heralded demise of traditional TV advertising is still refusing to materialize despite rampant growth in the streaming video on demand sector, according to new research by YouGov.
Broadcast to Narrowcast, its latest industry snapshot, divides the industry into three broad categories; viewers who exclusively watch streaming content through the likes of Amazon and Netflix; those making use of paid subscription services such as Sky and Virgin Media and those reliant on Freeview and Freesat