TV Ad Spend Weekly: Walmart gets in on the digital supermarket sweepstakes

Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most on newly-launched creative on US national broadcast and cable TV.
National TV ad spend saw a small increase of 4% during the week of June 4, reaching a total of $95m. Spend on new advertising also rose, reaching $149m – an increase of 20% week over week. Fo