TV Ad Spend Weekly: Verizon kicks in a World Cup media push

Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most on newly-launched creative on US national broadcast and cable TV.
Spend on national TV ads remained relatively flat the week of June 18 compared to the previous week, however spend on new advertising fell by 37%. Overall, advertisers spent $957m on national TV, but on