TV Ad Spend Weekly: Retailers battle it out as holidays near

Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most on newly-launched creative on US national broadcast and cable TV.
As the end of holiday season begins to draw near, the frenzy of new advertising is beginning to wind down. Indeed, spend for new national TV ads dropped 31% during the week of December 4 as compared to the p