TV Ad Spend Weekly: ‘Pooh, is that you?’ Disney begins Christopher Robin ad push

Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most in newly-launched creative on US national broadcast and cable TV.
Overall ad spend on national TV was $902m the week of July 2, a decrease of 10% from the previous week, however expenditures for new commercials were up 12% reaching a total of $145m. World Cup games co