TV Ad Spend Weekly: NFL brings a media buy rebound

Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most in newly-launched creative on US national broadcast and cable TV.
As the NFL regular season draws near, ad time in preseason games is becoming a revenue generator for national broadcast networks. During the week of August 20, NFL games brought in $54m of total expenditures