TV Ad Spend Weekly: Back to school means dance to Old Navy

Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most in newly-launched creative on US national broadcast and cable TV.
National TV ad spend for new creative was up for the week of July 30, after taking a hit the previous week. New expenditures equaled $138m, up 92% week-over-week. Total expenditures for all national TV adver