TV Ad Spend Weekly: 'Alexa, get mom something really nice for Mothers' Day'

Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most on newly-launched creative on US national broadcast and cable TV.
For the week of April 30, advertisers spent $134m on new national TV placements, a 14% increase over the amount they spent on new commercials during the prior week. The 144th Kentucky Derby was the big winne