TV Ad Spend Weekly: Allstate lends a hand for Hurricane Florence relief for NFL Sunday

Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most in newly-launched creative on US national broadcast and cable TV.
NFL games are continuing to drive advertising spend for broadcast networks, accounting for 22% ($238m) of overall national TV ad spending during the week of September 17, including $63m of new advertising. O