TV Ad Spend Weekly: All about the action as Marvel looks to Infinity, and beyond

Spend on new national TV ads increased 13% during the week of April 16th compared to the previous week, reaching a total of $132m. Overall national TV expenditures also got a boost, increasing 9% to $928m. As the first full week of the NBA playoffs, advertisers invested the most heavily professional basketball games. NBA games brought in $16m on new ad expenditures, 12% of all new spending.  
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It was a fairly tame week overall for TV spending—the NBA postse