Turner broadcasting executive says more transparency needed for Netflix advertisers

With Netflix adding  another 1.93m US subscribers in the last quarter alone, and expected to hit around 50m in the States by the spring, Howard Shimmel, chief research officer at Turner Broadcasting told Beet.TV that Netflix should address its blind spot and shed more light on viewing patterns to  advertisers going forward.
Because Netflix  famously keeps viewing data to itself but also uses it to customize its commissioning and procurement patterns for more shows, Shimm