Turner and Snapchat create ‘Live Stories’ for March Madness

For one of the biggest sports events of the year, Snapchat is taking its partnership with Turner, who holds the multimedia rights, to showcase March Madness. This event will kick off the two-year deal that the two companies signed to create “Live Stories” around events like college basketball for March Madness, college baseball for the College World Series and professional golf for the PGA Championship.  
For March Madness, Snapchat will create “Our Stories” during t