Turn volatile, uncertain, complex and ambiguous challenges into opportunities

As GDPR and Brexit are fast approaching, businesses tend to throw a safety net over themselves and limit the options they are willing to consider with their company.
I’ve been exploring how digital marketers can mitigate the risks of operating in a VUCA (volatile, uncertain, complex, and ambiguous) environment, and this cautious approach is not actually the safest option. When it comes to brands’ paid media strategy for businesses, looking to go international in a bid to increase pot