Tunnock’s, Pernod, TfL: 5 things that mattered this week and why

Pernod takes a more holistic approach to brand management
Pernod Ricard has shaken up its management structure, making Christian Porta, the business’ CEO in Europe, the Middle East and Africa and a former finance guy, in charge of all its brands. The new role of managing director of global business development will see Porta take charge of brand management, marketing, digital and innovation, with all the brand CEOs reporting into him.
It’s an interesting shake-up from CEO Alexandre R