TUI extends CMO’s remit to include sales

TUI’s UK CMO Katie McAlister is broadening her role to take on responsibility for sales as the business looks to achieve a coherent strategy across customer sales and brand marketing activity.
In her new role as sales and marketing director, McAlister will be accountable for customer experience across all channels, including its website, retail outlets and contact centres, working alongside the company’s marketing and customer experience teams.
McAlister, who sits on the TUI UK &