Trump’s digital director on how Facebook helped the President beat Clinton

During the 2016 US Presidential election, the Donald Trump campaign was serving up to 150,000 Facebook ads every day. The idea was that if Twitter was how Trump spoke to the people, Facebook was how he was going to win them over.
Brad Parscale, who remains Donald Trump’s digital director, led this effort. And he says having an outspoken figure such as Trump to sell to US audiences made his job as a marketer a lot easier.
Speaking today (8 November) at Web Summit in Lisbon, he explained: &l