Trump controversies dominate May's online conversations

While brand-related controversies dominated the online conversation in April, a series of inflammatory statements by president Trump fueled a renewed rise in online political chatter.
Typically there is always a significant baseline of conversation surrounding Trump but, in May, two major controversies drove a 58% rise above the standard average. However, the profile of the audience that drove these online conversations was noteworthy as it diverged from the audience of millennials that we typic