Tru Optik to launch free CTV privacy tool for media owners and adtech partners

Tru Optik used its 2018 INFronts showcase to announce the launch of a free consumer privacy solution for OTT providers, adtech and video platforms, plus a device validation tool it will roll out from next month.
Called OptOut.tv (see video), the privacy tool can be added as an attachment to terms of service for consumers to opt out of having their data collected for targeted ads via connected TVs and over-the-top devices. OptOut.tv was initially launched in January, and made available to Tru Opt