Tronc mulls ditching brand and reverting back to Tribune Publishing

Media giant Tronc is making news of its own after it confirmed it was actively considering jettisoning its maligned rebrand after just two years in order to revert back to the more prosaic Tribune Publishing.
Tronc truncated its title back in June 2016 to the bafflement of many with historic titles such as the Baltimore Sun, New York Daily News and Los Angeles Times all labouring under the abbreviation for Tribune Online Content.
The rebrand was championed at the time as a way for the business t